MailChimp: my new favourite interface

I recently started using MailChimp on their free account, and have come to think of it as one of the best interfaces I have ever used for a web application. It’s a clear lesson on why a sense of fun, clean design, stringent usability standards, stylish illustrations and an overall attention to detail are genuinely all of great importance. The entire site/application – which is in fact very complex and multi-layered, once you get started, but everything just works and it’s a pleasure to use. Looking at the horrific, old-fashioned, badly-coded website for The Rocket Science Group, makes me think that some very wise outsiders were brought in on the MailChimp project. Somebody signed off on a lot of money for what could so easily have been written off as front end fripperies – congratulations to whoever that was; it was worth it.